Joni Rogers-Kante
Joni Rogers-Kante, Founder, CEO, and Chairwoman
Joni Rogers-Kante is the visionary and driving force behind SeneGence®
. Her dream of
developing a company that gave women an opportunity to build their own business
regardless of age, background, or education has become a global success, with offices in five
countries and hundreds of thousands of Independent Distributors worldwide.
Her “career” started at the Sav-On Corporation at age 16. By 23, she was the Assistant
Manager of the highest-performing store in the Sav-On chain. The most important lesson she
learned from the top-level managers, buyers, and operations experts she worked with was
that the corporate structure was not for her. So, she took her talent and experience to a direct
sales cosmetic company where her efforts over the next 13 years produced jewelry, cars,
awards, trips and recognition, and most importantly, the burning desire to create her own
company.
Armed with a plan and a prodigious amount of business savvy, Joni pursued her dream of
becoming an entrepreneur. In 1999, SeneGence and its flagship product, LipSense®
, was
born. This patented, long-lasting color cosmetic changed the course of the entire industry.
In the company’s early days, Joni traveled the world with a team of scientists and botanists
searching for the finest ingredients for SeneGence’s unique skincare and cosmetic formulas.
Today, she oversees the company’s extensive operations and more than 200 employees in
SeneGence’s offices worldwide and is actively involved with trips, events, and the
development and marketing of new products and training programs.
Philanthropy is paramount.
In 2002, Joni founded the Make Sense Foundation®
(MSF) to support women and children in
need. Under Joni’s leadership, MSF made charitable donations of over $5,929,674 in 2021,
an increase of more than $1 million from 2020. (To learn more about the nonprofit
organizations that benefit from MSF, visit www.makesensefoundation.org.)
Another cause dear to her is maintaining and revitalizing her hometown of Sapulpa,
Oklahoma. Joni and her husband are committed to helping draw attention to Sapulpa,
Oklahoma not just Oklahoma entirely, but in the nation. They have purchased buildings,
restored icons, painted murals, moved businesses, and started new ones, all to preserve and
enrich this historic town that’s often referred to as the Crossroads of America.
Joni is also an active member of Orange and Creek County communities, on the Board of
CEOs for the World Federation of the Direct Selling Association, and the author of Million
Dollar Lips.
Whether in the corporate world or at the community level, Joni’s guiding principle since day
one has been, “Choose to live life in love and abundance, and then work for it!”
Recent Awards & Recognition (Partial List)
JONI ROGERS-KANTE
• Appointed to the Board of CEOs for the World Federation of the Direct Selling
Association (2023)
• Recurring guest judge on David Meltzer’s Hit TV Shows “OFFICE HOURS” and
“2 MINUTE Drill” (Bloomberg TV, APPLE TV)
• Named one of the most successful female CEOs in direct selling by Social Selling
• News (2022)
• Named a “Most Inspiring Trailblazers & Leaders” in direct selling by Direct
• Selling News (2022)
• Served as Preliminary Judge for Miss Teen USA (2021)
• Installed as Board Member of the Direct Selling Education Foundation (2021)
• Named one of Orange County’s “most influential business leaders” by OC Business
Journal – The OC 500 (2021)
• Recognized as owner of the largest woman-owned business in the county by OC
Business Journal (2019+2020)
• Received Direct Selling News’ Bravo Award (2018)
• Received the Excellence in Entrepreneurship Award, OC Business Journal (2018)
• Received American Excellence Award – USITC (2018)
• Awarded Best Large Family-Owned Business – OC Business Journal (2018)
• Named “Women of the Year” by OC Business Journal (2018)
• Awarded Direct Selling News Leadership Award (2018)
• Received ACG Growth Award (2018)
SENEGENCE
• Finalist, Direct Selling News 2021 Awards “Marketing & Sales Campaign” (2022)
• Launched Limited Edition Miss USA LipSense products (2022)
• BlushSense Cream Blush awarded the Girls’ Life Beauty Award for best blush (2022)
• Official Cosmetic Sponsor of Miss USA & Miss Teen USA (2021)
• Translucent Loose Powders awarded the 2020 Shape Beauty Award for best powder
(2021)
• LipSense awarded the 2020 Shape Beauty Award for the Icon Award (2020)
• Named “Best Places To Work” by Direct Selling News (2020, 2021)
• Named Top 50 Household and Personal Care Company (2019)
• Named Best Makeup and Skincare Award by LUX (2018)
• Recognized in “20 Largest Companies” by Direct Selling News (2018)